The future of fast food
What is the future of fast food? Will the chains
reinvent themselves through menus that an increasingly health-conscious public
can live with? Or will we continue to spend more than $110 billion a year on
food that health experts say is slowly killing us?
Fast food is growing high those days and it will increase at the future.
.Restaurants will continue to offer lower-calorie condiments and more gourmet
breads, as well as so-called functional foods, or foods that have health
benefits outside of basic nutrition. Fiber, for example, decreases cholesterol
and tomatoes are rich in lypocene, which reduces the risk of prostate cancer.
Most fast-food chains offer one or two healthier items, but they must compete
with the high-fat items. And there will always be a demand for traditional
high-fat foods. The fat tastes good, the salt tastes good. The food's easy to
chew, you can eat it fast, and it's cheap. First, Wendy's is willing to
experiment with new ingredients and it is seeking taste excitement, new flavors
and textures. Today Wendy's is offering things like Asiago cheese, which you
wouldn't have heard of 10 years ago at a fast-food restaurant. Finally, I'd love
to see more fruit and vegetables and low-fat milk at fast-food places.
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